SO WHY RENT NOW?

OCTOBER 2020

You’ve been reading about fashion rental in Grazia and in The Times and now you find yourself on Onloan’s Moodzine… So how did you get here?

Your wardrobe has been making you feel meh and you can’t quite put your finger on what it is that you need… you just know that it needs to feel fresh.

Clothes and moods are connected. How we look affects how we feel and vice versa.
So here’s some reasons why now more than ever is the time to start renting clothes.

CURRENT MOOD

TIME FOR CHANGE

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WRITER

CHLOE HOWARD

Craig McDean - Vogue April 2018

LESS IS MORE, SMALL IS BEAUTIFUL

What is it about a messy wardrobe that can make you feel like you really don’t have your shit together. Like you just haven’t got your head around being an adult … and it’s a bit embarrassing. Conversely, do you remember when you were at school and you’d feel really smug when your WHSmith tin pencil case was neat and tidy. No excess, just exactly what you needed primed and ready for the day ahead. Imagine an immaculate wardrobe of perfectly pressed and steamed quality basics alongside your sprinkling of true fashion joy. Well… THAT is why you should rent.

Rihanna at the Met Gala in 2016, Brigitte Bardot in Two Weeks 1967

CLOTHES THAT MATCH YOUR MOOD

Isn’t it so true how one week you want to feel chic and put-together but then the following week you’ll want to abandon that identity in favour of something wild and confrontational? Something that might piss your mum off which makes you want to wear it more. One week you might crave corduroy and knitwear as a result of watching Brigitte Bardot in Two Weeks but then find yourself swinging towards all-out Rihanna glitz and glamour next. Fashion is all about your mood after all and moods change.
Well… THAT is why you should rent.

Andie McDowell, Vogue Italia 1981

Kate Moss in Paris

CLOTHES THAT MATCH THE SCALE OF YOUR AMBITION

Jealousy isn’t your usual modus operandi but when you spot Susan wearing that ALEXACHUNG jumpsuit…. followed the next day by a Shrimps cardigan…. Followed the next day by a Mother of Pearl pair of jeans…. Followed the next day by a Maggie Marilyn silk blouse… it’s hard not to feel bitter. You want in! Of course you do!

Well… THAT is why you should rent.

Self Service Magazine

IT'S YOUR FAST FASHION FIX

Impatient, are we? Yeah… we get it. It’s all see-now, wear-now these days. *Surprise!* – you can get your fashion fix faster than fast-fashion’s fastest players without being at a detriment to the planet.

Well… THAT is why you should rent.

Stella McCartney AW19 Nature Falls Campaign

Harper’s Bazaar UK January 2016 – Grace Simmons by Tom Craig

THE PLANET NEEDS YOU

Here’s some hard maths for you

Question: If each consumer now buys 60% more (compared to 15 years ago) but they only keep them for half as long…How many Netflix documentaries do we need to watch to know that fast-fashion is a problem?

Ultimately… THAT is why you should rent.

Diane Von Furstenberg Fall 2017

WJS Magazine March 2019

AMAZING CLOTHES FOR YOUR EVERYDAY LIFE

You know when you spot a really well dressed woman in the pub and you just wish you had made more effort… well we’re here to tell you that really great clothes by Shrimps, Stine Goya, Joseph and Baum und Pferdgarten are for your every day and not only for special occasions. In short: Loaning is like a good hair day… every day… but for clothes. Well… THAT is why you should rent.